Cinema, Pop Culture and Gender: A study of Greta Gerwig’s Barbie (2023)

Posted on : Sat, April 20, 2024 - 10:27:13

Author : Rebecca Alisha Matthews

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By: Rebecca Alisha Matthews , MCVA sem 6, Roll No: 0871

Released in 2023, Barbie became of the most talked about films of the year. Having been criticized with varied opinions. One thing that remains prominent in the film is its representation of gender and how Barbie, the doll became a powerful icon in most girls’ life.

The film is a live action adaptation of the classic Barbie doll in contemporary times. Centering around the nostalgia, evolution, history and fading of the iconic female figure, that played a significant part in our lives while growing up. Initially popular amongst the female population, Barbie, from its very invention became the symbol of female representation. For generations girls have looked up to Barbie, the doll, who can be anything she wants, who can have anything she wants, live wherever she wants and achieve her dreams in all spectrum of life. Barbie became a powerful icon that made millions of girls around the world believe that they can do anything they want and do everything that traditionally was done by man. Barbie became the symbol of strength and inspiration for girls and brought the notion that girls are unstoppable and can achieve the same success and power that men hold.